Jun 30
2011

Not the Breast Idea

Calgary is awash with debate over this promotional content. The radio station is holding a contest, the prize for winning is a breast augmentation. If that isn’t controversial enough, in order to win you have to submit a picture of yourself and voters will rate you. There has been some debate over whether the advertisement and promotional contest are sexist.

The “Breast Summer Ever” contest, launched Monday by 90.3 Amp Radio, asks entrants to upload a photo of themselves and a statement about why they should win a free boob job valued at $10,000.

The top 10 finalists will be announced on July 7, and will then compete for online votes to win the grand prize.

Honestly, I’m sure the controversial nature of the promotion is exactly what the radio station had in mind when they created it. Several individuals in the article call it demeaning, but it’s also a contest you must enter in order to compete in–so it’s self selection. My question, do the plastic surgeons of Ohio find this sexist or wrong in any way? I would think Ohio plastic surgeons wouldn’t have a problem with it. The U.S. is known for edgy advertising.




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Jun 17
2011

Plastic Surgeons of Ohio and Their Niches

The industry of plastic surgery is constantly in flux. As it grows, it must learn to cope with new demands, needs, and niches. For example, some doctors only handle minimally invasive procedures, now, while other specialize in surgery. Some plastic surgeons will handle only liposuction, while others choose to only handle breast augmentation and consider themselves experts in that field.

One of the newest trends to hit the plastic surgery industry is the traveling doctor. In old days this was common–medical doctors roamed from town to town and made in-house visits, rather than having a central location to whom the patients traveled. Now, plastic surgeons in demand will fly around the country to their clients in order to make their services available. This is an example of a specific niche need that is being filled by certain doctors that probably did not exist just a couple of years ago.

Plastic surgery is an important industry because it has continued to grow, even through the recession. This means that it is an industry that has real potential for long term growth, particularly as it becomes more socially acceptable to have a procedure done for whatever reason. Any Ohio plastic surgeon looking to fill a niche need will have to move quickly, the industry is evolving quicker than many people would have imagined. The plastic surgeons of Ohio are a fine group of skilled professionals.




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